WELCOME TO THE INNOVATIVE EDGE OF THE MUSIC INDUSTRY. OUR MISSION STATEMENT
PRESENTS THE VISION AND VALUE PILLARS THAT SWISS IT RECORDS ACTS UPON.

Intimate Creative Collaboration

Here at Swiss It Records we believe that the artists creative ideas should be fostered, uplifted and empowered, not stifled. We want to get to know our artists unique expression and natural abilities, so that we can skillfully pair them with producers that will help them enhance and manifest their creative vision.

Authentic Artist Image

We believe that the BIGGEST asset every artist brings to the table is their unique personality, style and voice. Instead of squeezing an artist into a persona that doesn’t fit them, we cultivate their uniqueness by magnifying and nurturing their already emerging image, supporting it to shining even brighter! In today’s social landscape people are yearning for authentic artists creating authentic art, and that is what we aim to deliver!

Grassroots Audience Acquisition

We want our artist to have a long, prosperous and fulfilling career.

Instead of spending large amounts on short term hype marketing campaigns, we want to assist our artists in building an authentic audience/fanbase that is genuinely interested in their music and their stories. This will ensure a steady, continuous, and satisfying career even when the initial hype slows down.

Fast and Fair Compensation

In the rapid moving tech-infused 2021, it shouldn’t take months to receive the money you are owed. We aim to cut out the laborious hoop-jumping compensation process by utilizing leading technology platforms to quickly pay artists their earnings. Additionally, we believe that everyone involved in the creative process should be fairly compensated for their work.

Utilizing Leading Edge Technology

With the rapid democratization of technology, everyone suddenly has access to the same resources as the major record labels. We aim to utilize these technologies to the fullest advantage to gain maximum exposure without having to go through multiple costly intermediaries. We are also currently investing resources in researching the viability of blockchain technology for music distribution, rights management, and compensation. Which we will share more on as we develop into these advances! Exciting new territory we will cover!